ARTIST BIOS March 25, 2025Robert Barry FANCIFUL DEPICTIONS: The Art of Sea-Monkeys A substantial part of SEA-MONKEYS® success can be credited to the artists responsible for the fanciful depictions in the ads and on the packaging,...
Little Sea-Monkeys® Reach Global Proportions March 20, 2025Robert Barry Just as natural brine shrimp pools exist across the globe, so too do Sea-Monkey® pets. Although Sea-Monkeys® are an American-made product, they have been sold worldwide for decades. In the...
SEA-MONKEYS® FUN FACTS March 08, 2025Robert Barry Every year on May 16, people celebrate these fascinating aquatic creatures on INTERNATIONAL SEA-MONKEYS® DAY. Sea-Monkeys® are BORN WITH A SINGLE EYE. As they mature, two additional eyes develop, and...
History Of Comic Book Ads February 25, 2025Robert Barry Reaching Our Target Market Retailers originally showed little interest in Harold von Braunhut’s Instant Life® pet creation. Wham-O’s preceding product, Instant Fish, had not performed well with consumers and, thus,...
Prehistoric Sea-Monkeys® — Surviving the Centuries February 25, 2025Robert Barry The Miracle of “Instant Life®” Brine shrimp, famously known as Sea-Monkeys®, have an extraordinary ability to survive extreme conditions through a process called cryptobiosis. This survival mechanism allows them to...
Sea-Monkeys® in Space: The Tiny Astronauts February 25, 2025Robert Barry Sea-Monkeys®, also known as brine shrimp, have an incredible history that extends far beyond being a popular novelty pet. These tiny creatures have not only entertained and educated children worldwide...
THE MAN BEHIND 195 PATENTS February 25, 2025Robert Barry A New York inventive marketer and entrepreneur was best known for creating SEA-MONKEYS®, X-RAY SPEX®, and a variety of other novelty products that captured the imagination of children across generations....
X-Ray Spex®: A Six-Decade Journey of Novelty and Illusion February 25, 2025Robert Barry In 1963, a mail-order novelty item known as X-Ray Spex® was introduced, forever leaving its mark on the toy and novelty industry. Designed to create an optical illusion, these glasses...
Brine Shrimp (Sea-Monkeys®) Officially Named Utah's State Crustacean February 25, 2025Robert Barry Brine shrimp have officially become a symbol of Utah! On March 17, 2023, Governor Spencer Cox signed a bill designating the brine shrimp as the state crustacean, recognizing its ecological...
Sea-Monkeys® In Motion Tricks and Athletics February 22, 2025Robert Barry Sea-Monkeys® may not be trainable like dogs, but their natural instincts can make it look like they’re performing tricks. These little critters are naturally attracted to light. By using a...
What is a Sea-Monkey? December 21, 2017Joana Ubach Sea-Monkeys are the fun lovable little creatures that are too small to hug, but are highly enjoyable...
From Shrimp to Monkeys December 21, 2017Joana Ubach After Von Braunhut introduced his creatures in 1960, then named Instant-Life (which really does occur, through a highly guarded interplay of osmosis, and controlled pH fluctuation)..
